Case study
KTJ Access Scaffolding
A lead-focused website refresh that makes it easier for customers to understand services, see safety credentials, and request quotes quickly.
Client
KTJ Access Scaffolding, Belfast
Goal
Clarify service offerings and make it faster for commercial and residential customers to request a quote.
Deliverables
- Service-led information architecture
- Safety and compliance proof points
- Quote-first call to action flow
What we changed
- Rewrote the homepage to spotlight key scaffolding services and response times.
- Added visual trust signals for safety credentials and compliance coverage.
- Designed a dedicated quote journey with consistent CTAs across the site.
Results
- Clearer service pages and a faster path to quote requests.
- Improved trust for commercial clients reviewing safety standards.
- More structured content for SEO and AI search summaries.
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