Case study
Jilong Limited
A modern website refresh that strengthens credibility for commercial construction clients and highlights core services.
Client
Jilong Limited, commercial construction
Goal
Build trust with decision-makers and communicate services with clarity and confidence.
Deliverables
- Updated visual identity and layout hierarchy
- Service overview pages with key differentiators
- Clear contact pathways for commercial enquiries
What we changed
- Clarified the service mix for commercial and industrial clients.
- Added proof points and project summaries to build credibility.
- Improved the information hierarchy to guide visitors faster.
Results
- Improved credibility with updated visuals and clearer service structure.
- More consistent calls to action across key pages.
- Stronger SEO foundations for commercial service keywords.
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